Customer Acquisition

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Small BusinessMarketing

How to build a go-to-market strategy

Sep 19, 2023

A go-to-market (GTM) strategy is a roadmap designed to help a business bring new products or services to market and position them competitively. It identifies a business’s target audiences, highlights the gaps in the market the product or service will address, and uses data from a variety of sources to predict its future success.

AuthorPayPal Editorial Staff

EnterpriseMarketing

Starting the journey towards long-term customer growth

AuthorPayPal Editorial Staff

Oct 25, 2023Article

Small BusinessMarketing

What is the average open rate for email marketing?

AuthorPayPal Editorial Staff

Aug 25, 2023Article

EnterpriseMarketing

The demographic breakdown of PayPal Pay in 4 users

AuthorPayPal Editorial Staff

Aug 10, 2023Article

EnterpriseMarketing

How PayPal’s strengths can help Pay Later work for you

AuthorPayPal Editorial Staff

Aug 10, 2023Article

EnterpriseMarketing

Connect to ready-to-shop customers with Pay Later

AuthorPayPal Editorial Staff

Aug 8, 2023Article

EnterpriseMarketing

Learn how to leverage customer insights

AuthorPayPal Editorial Staff

Jul 13, 2023Article

Small BusinessMarketing

How to perform a competitive analysis to gain an edge

Oct 3, 2023

A competitive market analysis is a comprehensive summary of your major competitors, including their sales, marketing strategies, demographics, market shares, and more.

AuthorPayPal Editorial Staff

EnterpriseMarketing

Help reduce customer acquisition costs with PayPal

AuthorPayPal Editorial Staff

Jul 11, 2023Article

EnterpriseMarketing

Growing your business is easy with PayPal

AuthorPayPal Editorial Staff

Jun 14, 2023Article

Small BusinessMarketing

Seven ways to build customer trust

AuthorPayPal Editorial Staff