Marketing

Learn how to leverage proven business marketing tactics that attract, convert, and drive loyalty....

Small BusinessMarketing

Mastering customer segmentation for effective targeted marketing

Nov 2, 2023

Given the abundance of choice offered to modern consumers, blanket marketing campaigns don't cut it anymore. In fact, 43% of business executives say personalization is the top reason they’re investing in building hybrid experiences that blend digital and physical touchpoints within the customer journey.1

AuthorPayPal Editorial Staff
Small BusinessMarketing

Upselling and cross-selling strategies to help boost revenue

Nov 2, 2023

Looking for ways to unlock growth and increase your revenue potential? That’s where the art of upselling and cross-selling comes into play.

AuthorPayPal Editorial Staff
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