Remote work, flexible hours, and cutting-edge technology are just a few of the elements that have redefined today’s workplace. But despite these seismic shifts in where and how we work, one thing remains constant: the importance of employee performance goals.
Not only can employee performance goals help maximize the potential of your team, but they can also benefit your business as a whole. Goal setting for employees may also lead to better collaboration, increased performance, and stronger engagement.1
Not sure how to set employee goals? Whether you’re gearing up to hire your first employee or looking to reinvent your business’s goal-setting strategies for existing hires, find helpful tips and example frameworks in this guide.
Set by employers to evaluate performance, employee performance goals are specific objectives used to measure an employee's efforts and achievements.1
Depending on an employee’s individual aspirations (e.g., promotion, raise, etc.), performance goals can help bridge the gap between where an employee is compared to where they want to be, while also boosting their overall dedication to your company. Here are some categories where performance goals can be relevant:
By setting clear and attainable employee performance goals, organizations can enhance motivation, focus, and productivity among their teams. Performance goals can also provide a basis for feedback and recognition, driving employee retention and fostering a culture of continuous improvement.
In fact, aligning employee goals with both organizational and employee needs can lead to a significant increase in performance, up to 22%.1 Having the right goals in place can also help boost the percentage of a business’s high performers from 44% to 60%.1
Ready to get started? Read on for strategies for setting goals with your employees.
Before creating employee performance goals for your team, uses these examples as a guide:
Keep in mind that this is just a short list of performance goal examples. To maximize the potential of your team, employee performance goals should be tailored to the specific needs and targets of each employee and your organization.
Need some inspiration for creating employee performance goals? Try the SMART method. Designed to set specific, measurable goals, this popular framework can help guide employees and employers when narrowing down their objectives.2
SMART is an acronym that stands for:
Here’s an example scenario of how to write performance goals using the SMART method: Let’s refer to the marketing associate’s goal of creating weekly email campaigns.
By following the SMART method, the employee would set tighter parameters for their goal. It may look something like this:
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